Work in a creative team to design six beer labels and a marketing campaign for the Catawba Farms brand. Design collateral that include a growler label, a keg collar design, a tap pull prototype, a beer leaflet, and a four-page booklet.
The beer leaflet uses many of the design elements from the other branded collateral. This beer leaflet features a unique design with elements such as the Catawba Farms company biography, names and stories of each beer, and the alcohol by volume (ABV) contents. The color palette and patterns used in this leaflet are inspired by each beer label design. Software utilized in this campaign includes Adobe Illustrator and Adobe InDesign.