Design Objective

Create a brand identity for a packaging campaign. Choose a theme based on a feminine or masculine approach. The branded collateral for this campaign consists of a logo design, style guide, variations of the product, cohesive patterns, and a box prototype.

Design Brief

Divine Holy Grail is a self-care brand for men. This brand caters to diversity, aimed at men of all ages and ethnicities. While this brand is inspired by a cultural aspect, the logo design features three men of different races. Divine Holy Grail includes daily self-care products that work well for everyday use. These products consist of a face mask, body oil, and body wash. Software utilized in this campaign includes Adobe InDesign and Adobe Illustrator.
Style Guide
Branded Collateral
Identity Package

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