Develop the branding for a calendar and planner brand. The brand campaign should have digital and web components that appeal to the target audience.
Face the Day utilizes a graphically reduced alarm clock to create the mark of the unique organizational planner brand. The Face the Day logomark features elongated clock hands that are extended to show exaggerated movement. Moreover, the bright and bold color choices of magenta and blue give the brand a crisp, modern feel. This campaign features branded collateral including an animated logo, an organizational planner, pen design, washi-tape, and web components. Software utilized in this campaign includes Adobe Illustrator, Adobe InDesign, and Adobe XD.